在工業設計乃至整個設計領域，沒有人不熟悉Dieter Rams（迪特·拉姆斯）在Braun（博朗，又稱百靈）的設計風格，Dieter Rams在上世紀八十年代提出的“設計十誡”，更是被眾多設計師奉為設計的至高準則，而Dieter Rams的設計，雖然誕生于幾十年前，但和“設計十誡”一樣，放在今天，也一樣閃閃發光，歷久彌新。

讓我們再次品味Dieter Rams關于“好設計”的精辟提煉，因為它們不僅是設計方法的總結，同時也能觀察到Dieter Rams對生活的態度。

優秀的設計應該是創新的

創新的可能性是永遠存在且永遠無窮盡的。科技的日新月異的發展不斷為創新提供了嶄新的機會。同時創新設計總是伴隨著科技進步而向前發展，永遠不會完結。

Good design is innovative

 It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.

優秀的設計讓產品更加實用

產品買來是要使用的。至少要滿足某些標準，不但是功能，也要體現用戶的購買心理和產品的審美上。優秀的設計強調實用性的同時也不能忽略其他方面，不然產品就會大打折扣。

Good Design makes a product useful
A product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most important task of design is to optimise the utility of a product.

優秀的設計是美的

產品的美感是實用性不可或缺的一部分，因為每天使用的產品都無時無刻影響著我們的生活。但只有精湛的東西才可能是美的。

Good Design is aesthetic 

The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.

優秀的設計使產品更容易被讀懂

優秀的設計讓產品的結構清晰明了。更強大的是它能讓產品自己說話。最好的一切能夠不解自明。

Good Design helps a product be understood

 It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long,tedious perusal of the operating manual.

優秀的設計是謙虛的

產品要像工具一樣能夠達成某種目的。它們既不是裝飾物也不是藝術品。因此它們應該是中庸的，帶有約束的，這樣會給使用者的個性表現上留有一定的空間。

Good Design is unobtrusive

 Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression.

優秀的設計是誠實的

不要夸張產品本身的的創意，功能的強大和其價值，也不要試圖用實現不了的承諾去欺騙消費者。

Good Design is honest 

An honestly-designed product must not claim features it does not have – being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.

優秀的設計經得起歲月的考驗

它使產品避免成為短暫時尚反而看上去永遠都不會過時。和時尚設計不同的是，它會被人們接受并使用很多年甚至是在當今被一次性商品充次的社會。

Good Design is durable

 It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated.

優秀的設計是考慮周到并且不放過每個細節

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